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Ader Error X Fragrance

Brief

Providing consumers escapism in a time of uncertainty inspired by the 80’s.

Client

Ader Error

Concept

Many people have had or has a Rubik’s cube in their house and not many use it because it’s too hard to solve. So, I thought of making the cube into a room diffuser. I want it to be up to date, so using a steam diffuser would add to this “escapism” effect. The steam would come out from the cracks of the cube. Then going a step further, a big trend at the moment are LED lights. They give your room a completely different atmosphere and heightens your sense of sight as well as smell from the diffuser. To top it off, you can connect it by Bluetooth to your phone to play all your favorite 80s songs.

Route to consumer - Instagram post-launch

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