Laina O'Hara
Creative
Communicator
Specialising in Sports
Puma Internship - Trend Forecasting Report AW 23
A bit about me through visuals....
PROJECTS
For my final year project I was frustrated with the amount of samples that go to waste in the fashion industry no matter how many sample sales or charities clothes are given too the cycle repeats. Samples will inevitably end up in landfills.
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I wanted to find a solution by using digital means. So, I created a website connecting digital design companies with fashion brands. Making it easy and efficient to introduce digital sampling.
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To launch the website and introduce the idea I created an immersive event taking stakeholders on a story of the effects the fashion industry is having on our planet.
This Zine is Volume 2 from the previous Zine 'Cats in the street'. It is based on Toxic/ abusive relationships and how it is so normalized nowadays. I conducted interviews with a range of people and based my Zine heavily on their quotes as I wanted it to be powerful. This needs to change and people need to be aware of how common it is so we can look out for these situations.
VM
Lucy and Yak
Create a hand-made, small-scale retail set concept and accompanying digital display, demonstrating synergy across physical and online formats, to promote Lucy & Yak.
Our concept is to interact with Lucy and Yak consumers at an event, using space and colour to spark positive emotions.
